Things that actually matter
I’ve had this one saved for a while.
James Osborn is a financial planner a few years older than me who captured my interest years ago because he’s brash, unapologetic, and a unique voice in our industry full of fluff & BS.
Back in October, James lamented that too many advisors ask him stupid questions, and few ask him good ones, leading to this summary of what he thinks actually matters:
I love it. Here are my attempts at answers:
I’m Robinson. est. 1990, I live in the Sonoran desert, I’m the youngest of 4, I love fiction, the NBA, dogs, and salmon sushi.
My value proposition is that I’m a fee-only CFP® who can serve clients of any size, and I don’t employ gimmicks, fibs, or sales tricks. I love to help and I’m a great listener.
95% of financial advisors have a major conflict of interest that they haven’t solved because they don’t care enough. (Or their clients don’t care enough.) Among those I consider to be the top 5%, my offering is different insofar as an individual is different from any other - you’ll simply have to interact with me to see if it suits you. I also offer flat fees which puts me in a set totaling perhaps 0.5% of all advisors (that is a guess).
My first goal is to ~delight~ 50 clients so much that they don’t fire me, even though they can at any time. I don’t aspire to join or build a big RIA firm - a solo practice, perhaps with a bit of administrative assistance, is more than enough for me.